Strategy · Market Entry · Advisory
Build capable teams that performs
Strengthen structures, leadership, talent practices and organisational capability for the next stage of growth.
Why Anansi
Pattern-reading over guesswork
In Akan folklore, Anansi outthinks rivals many times his size — not with force, but with patience and a refusal to accept the obvious answer. We bring the same discipline to every engagement.
Sankofa — learn from what came before
We study what has already been tried in a market before recommending what comes next.
Dwennimmen — humility with strength
Confident recommendations, built on evidence rather than assumption.
Gye Nyame — a guiding principle above all
We hold one standard regardless of client size: advice we would act on ourselves.
West AfricaPrimary market focus
Senior-ledEvery engagement
Field-verifiedResearch and recommendations
PracticalAdvice built for execution
What we do
Advisory built for how West African markets actually work
From strategy and market entry to investment, people and impact, our work is designed around the realities leaders face on the ground.
Strategy & Business Advisory
Board-level clarity on where to compete, how to grow, and what to stop doing.
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Market Entry & Research
Structured, field-verified market entry plans for investors and multinationals.
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Financial & Investment Advisory
Deal structuring, due diligence and financial modelling built for local realities.
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Organisational & Human Capital
Building the teams and structures that let strategy survive contact with reality.
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Monitoring & Evaluation
Evidence frameworks that donors, boards and regulators actually trust.
Explore service →Sector experience
Context matters as much as the framework
We combine cross-sector judgement with specialists and field networks suited to each assignment.
Financial Services
Banks, fintechs, investment firms and institutions navigating growth, regulation and risk.
Energy & Infrastructure
Commercial strategy, stakeholder insight and market assessment for complex operating environments.
Public & Development Sector
Evidence, programme design and evaluation for institutions focused on measurable impact.
Consumer & Retail
Customer, pricing, distribution and route-to-market insight for fast-changing markets.
Technology & Digital
Market validation and growth strategy for technology-enabled businesses and investors.
Professional Services
Positioning, growth and organisational advisory for specialist service businesses.
How we work
A disciplined path from question to action
Each engagement is scoped around the decision the client must make, not a predetermined consulting template.
Frame the decision
We define the real decision, the evidence required and what a useful answer must enable.
Read the market
We combine desk research, data, interviews and field validation to test the brief against reality.
Build the options
We develop practical choices, trade-offs and scenarios rather than a single abstract recommendation.
Support execution
Where needed, we remain involved as plans meet stakeholders, budgets and operating constraints.
Market coverage
Locally grounded, regionally connected
Our core work is in Ghana with research and advisory coverage across the wider West African region.
Our regional approachGhana
Deep local networks and on-the-ground research capability across Accra and key commercial centres.
Nigeria
Partner-supported research and commercial assessment for Africa's largest consumer market.
Côte d’Ivoire
Francophone market insight, stakeholder mapping and entry support.
Wider ECOWAS
Flexible research and advisory coverage matched to the assignment and sector.
Get in touch
Start with a short scoping conversation
Tell us what you are deciding, and we will tell you honestly whether we are the right fit.
“Se wo were fi na wosankofa a yenkyi” — it is not wrong to go back for what you forgot.